Host Defense founder, Paul Stamets, DSc, has made sustainability and social responsibility part of his company’s overarching mission. By using gourmet and functional food mushrooms to improve the health of the planet and its people, he has unlocked the potential of a natural resource that grows without risk of being depleted.
The company’s low-impact, high-effect product model is sustainable by design. This serves to both inspire loyalty and educate consumers.
As a partner on the Amazon Marketplace, NetRush created a dedicated brand page that serves as a hub for customers to shop and engage with Host Defense. Their diverse suite of products is categorized according to function and polished with enhanced content.
The brand is grounded in scientific research and has a loyal, committed customer base. In addition to optimizing the product listings, NetRush continues to invest in marketing campaigns that are aimed at educating customers and adding new faces to their established following.
Host Defense continues to use its resources to support research into mycoremediation technologies that break down toxic waste, mycofiltration methods to clean water using mycelium, and the development of mycelium-based biofuels.
Simultaneously, NetRush continues to drive their message on the largest e-tail platform in the world.
“Host Defense is an incredible brand. Telling its story to customers on the Amazon Marketplace is just as exciting for us as it is for the team at Host Defense. The platform offers incredible growth when a strategy is executed properly and they have placed a lot of trust in us to make sure this happens.”