Social media advertising can be precarious for brands. Last weekend, news broke that tens of millions of Facebook accounts were accessed without authorization. Just prior to this, Snapchat received criticism for allowing an advertisement for mobile game “Would You Rather” that asked users whether they would “slap Rihanna or punch Chris Brown.” YouTube has spent a lot of time in the news defending their ad platform, and many advertisers have abandoned the video site in fear of being placed next to inappropriate content. The list goes on.
But then there’s Amazon.
The issues seen across these social media platforms are “definitely a tailwind for Amazon,” according to Brent Thill via Business Insider. “You’re not going to see outlandish ads on Amazon.” The ads found on Amazon are directly promoting products being sold on the platform, creating a seamless experience that isn’t found on Facebook or Google. Plus, when advertising on Amazon, brands “will not be muddied by overhang of what’s going on on some of the social platforms,” according to Thill.
This two-pronged advantage Amazon has over social networks is working: the retail giant’s US digital advertising revenue is expected to jump 64% in 2018, all while Facebook and Google lose market share.
This article is part of a series of daily posts called Quick Bites.