Amazon has rolled out a few features to their marketplace that overtly identify Amazon-owned private-label apparel products, and has begun pushing these brands to the front of certain search results.
Both within the slider and in organic search results, an Amazon-owned brand will identify itself as such with text that reads “Our Brand.” This reinforces Amazon’s desire to establish themself as a leader in the apparel industry, rather than simply selling white-label products to unknowing shoppers.
How can established brands counter Amazon’s private-label push? Through excellent customer loyalty, superior storytelling, and brand legacy. Substance, Storytelling, and E-commerce Authenticity outlines why these things are so important to brand success, particularly in an era of private-label products.
This article is part of a series of daily posts called Quick Bites.