In an effort to establish themselves as a leader in apparel and fashion, the retailer has been taking steps to remove common barriers for customers.
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Try-before-you-buy is now available to all Prime members.
If you can’t beat ’em, join ’em.
A large portion of their investment is dedicated to amplifying their dominance of e-commerce market share.
Here’s the full list of Amazon-owned brands, and why private label matters to established companies.
Amazon is focussed on establishing themselves as a market leader in fashion, but has been facing some challenges.