Insights

Amazon Wants to Put a Robot in Your Home

Amazon-Making-Robots

Amazon is reportedly in the process of developing an in-home “domestic robot” at Lab126, the retail giant’s hardware research and development division that is responsible for Echo and Fire devices. There are job listings for openings including “Software Engineer, Robotics” and “Principal Sensors Engineer,” as well as individuals who have discussed Amazon’s plans anonymously, according to Bloomberg. While details are fuzzy, the robots are reported to have “advanced cameras and computer vision software and can navigate through homes like a self-driving car.” The image that comes to mind is “Alexa on wheels,” but at this time it’s hard to know what kinds of things the robots will be able to do.

Amazon is in the business of “customer obsession” (AKA reducing friction), and a large portion of their innovations tie back to their e-commerce dominance. Prime Video is reportedly a big reason users don’t cancel their Prime subscription, which is great for Amazon: Prime members spend 30% more than non-members. Alexa gives users the ability to turn lights on without lifting a finger, and while this might seem to be unrelated to e-commerce, Echo owners spend a whopping 70% more than non-Prime members. It’s logical to conclude that the more integrated Amazon is in your home, the more you spend — and it would be unsurprising to find out 5 years from now that Amazon home robot owners spend 100% more than non-Prime members.

This article is part of a series of daily posts called Quick Bites.

For more on Amazon’s integration into the lives of their customers, read Alexa: The Voice of Generations To Come.