Insights

CatEye Cuts MAP Violations by 75% in One Year

BIKE

Bob Daniels, executive vice president of CatEye America, said pricing violations on major online marketplaces were reduced by 75% in the last year. Brands like CatEye, which view channels like Amazon in relation to their broad strategy, are seeing the benefit of a focused e-commerce strategy.

“Although this is a significant decline in violations,” Daniels stated in a recent Bicycle Retailer article, “we are committed to achieving additional improvement.” By working with retailers and partners who are dedicated to adding value to the brand, CatEye delivers a seamless customer experience everywhere its products are sold. Netrush is proud to provide creative services and supply chain management to CatEye, giving the brand a tight control of messaging and closer access to their customers.

This article is part of a series of daily posts called Quick Bites.