Insights

How to Capture Market Share in a Crowded Category

HostDefense_image

The situation

Host Defense was cultivating high-quality, mushroom supplements long before fungi became a consumer health craze. But when the company was ready to expand their product line into powdered mushroom supplements, they found themselves in a market crowded with competitors offering similar, well-established products.

The Netrush approach

Launching products against well-established brands requires an aggressive strategy that creates buzz in the right places. To be successful, Host Defense would need to accomplish two things: Coax customers away from the competition and appeal to shoppers that haven’t settled on a brand. Our team used the power of dynamic DSP targeting to reach the competition’s customer base and attracted new customers with display and sponsored ad campaigns.

The results