How to Create a Potent Catalyst for Customer Conversion


The situation

Enzymedica provides a full line of digestive enzymes for customers across the spectrum—from people needing an occasional, gentle solution to those who need maximum-strength support. However, from a shopper perspective, many of those products looked nearly identical on Amazon, making it challenging to know which formula would meet their needs.

The Netrush approach

Our team set out to help the customer choose by clearly differentiating Enzymedica’s digestive products. We fully redesigned the listing images and A+ content, added lifestyle imagery to clearly demonstrate which digestive problems each product would solve, and optimized the copy for organic search.

The results