Insights

How to Cultivate a Small Brand into a Category Leader

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The situation

Long before the mushroom supplement craze hit consumers, Host Defense was a small brand with a big vision. However, as the brand’s popularity and sales on Amazon grew, unauthorized sellers flooded in, presenting a roadblock to growth. MAP violations and compliance issues damaged hard-won brand equity and threatened to erode retail relationships.

The Netrush approach

Control is the key to transforming Amazon into a thriving channel for growth, and it starts at the distribution level. Our team helped Host Defense fully understand their distribution roadmap and developed a strategy for violation monitoring and enforcement. Control gave Host Defense the foundation it needed to take off on the marketplace. Over the course of six years, we’ve helped take Host Defense from a small brand with a lot of heart to the dominant player in the mushroom supplements industry.

The results