Insights

How to Kickstart a Popular Brand on Amazon, the Right Way

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The situation

Native Shoes was in a bind. They were working with Zappos to sell their popular, family-friendly footwear on Amazon, but due to a strange clause in the contract, they had no ability to run on-Amazon marketing campaigns. They were frustrated with the lack of visibility in the marketplace and stagnant sales.

The Netrush approach

Netrush partnered with Native Shoes, taking over a significant portion of the catalog, and rapidly started running on-Amazon marketing. We set out to execute on a two part strategy: 1) To ride the wave of Native’s popularity and harvest demand from shoppers already familiar with and searching the brand on Amazon, and 2) To expand new-to-brand customers by targeting shoppers in the kids’ shoes category, where Native always stands out.

The results