How to Use Data to Fuel a Product Development Pipeline


The situation

Purecane is climbing to the top of the natural sweetener category with their brand of sustainably sourced sugar substitutes. Their individual packets and canisters of zero-calorie sweetener quickly got them traction on Amazon. And then they successfully launched a baking sweetener in 2020. Purecane wanted to keep the momentum going with new product development, but they weren’t sure where to go from there.

The Netrush approach

Our team took a deep dive into the numbers, pulling together category data from across Amazon. The results revealed massive product opportunities and a high potential demand for both a brown sugar and a confectioners’ sugar substitute. With these insights, Purecane was able to develop, name, and launch two new, successful products in a matter of months.

The results