Insights

How to Use Data to Fuel a Product Development Pipeline

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The situation

Purecane is climbing to the top of the natural sweetener category with their brand of sustainably sourced sugar substitutes. Their individual packets and canisters of zero-calorie sweetener quickly got them traction on Amazon. And then they successfully launched a baking sweetener in 2020. Purecane wanted to keep the momentum going with new product development, but they weren’t sure where to go from there.

The Netrush approach

Our team took a deep dive into the numbers, pulling together category data from across Amazon. The results revealed massive product opportunities and a high potential demand for both a brown sugar and a confectioners’ sugar substitute. With these insights, Purecane was able to develop, name, and launch two new, successful products in a matter of months.

The results