Netrush Visits Peet Dryer
The dry-feet-by-Peet legacy began in 1968 in St. Maries, Idaho, where inventor and sportsman Gene Peet developed the world’s first footwear dryer. After an invitation from the brand, Netrush’s Craig Phillips and Terrence Saracco took a trip to St. Maries to experience the Peet Dryer legacy firsthand.
At the Peet Dryer facility, creativity and craftsmanship run rampant — handmade machinery and parts are seen throughout the building, as Terrence points out. “A lot of the machines they use didn’t exist before. Gene has the background to imagine what he wants and build it.” As the original creators of shoe dryers, Peet Dryer had to create one-of-a-kind solutions to produce their products at scale. There was no go-to shoe-dryer-making-machine. “They used to go around to garage sales and pick up old machinery, just so they could build stuff out of them. I think there was only one machine in the entire facility that was bought and installed without any modifications at all.”