Insights

Monthly Recap: January 2017

Monthly_Recap_Jan_2017

2017 got off to a busy start. January was a month of travel, events, big announcements, and extreme weather. In case you missed it, here’s the highlights package.

Amazon News

Prime Jet

Amazon is building a 2-million-square-foot air services hub at Cincinnati/Northern Kentucky International Airport. In a statement by Dave Clark, Amazon’s senior vice president of worldwide operations, he elaborated on the plan. “As we considered places for the long-term home for our air hub operations, Hebron quickly rose to the top of the list with a large, skilled workforce, centralized location with great connectivity to our nearby fulfillment locations, and an excellent quality of living for employees…We feel strongly that with these qualities as a place to do business, our investments will support Amazon and customers well into the future.”

The project will reduce Amazon’s dependency on FedEx and UPS, lowering costs in the long run. Louisville Business First reported this will bring “as many as 2,700 jobs and 40 Boeing 767s to CVG, according to officials, with 600 full-time jobs coming initially.”

More Warehouse News

Netrush Processing Facility

The New Processing Facility in Hebron, Kentucky.

Earlier this month, we finalized details of our new processing facility in Northern Kentucky — a stone’s throw away from Amazon’s fulfillment center and their new air hub. The new Netrush facility, in Hebron, has five times the floor space available at our current location, along with conference rooms, more dock doors, and plenty of additional storage.

In addition to our new place in Kentucky, Netrush Director of International Expansion, Jennifer Brand, collected the keys to our Canadian processing facility outside Toronto, Ontario. Securing the space represents a big step in our efforts to connect customers to great products. We’re looking forward to setting up unique processes that will ensure high quality Amazon fulfillment from our new location.

The Challenges of Going Global.

Going Global

As Amazon expands its global footprint, the topic of taking brands into new markets is heating up. However, before you can tackle the “hows” of going global, there are a number “whys” to answer.

Amazon: You’re Doing it Wrong

Amazon Header

For too many brands, Amazon is an inconvenient truth. A placeholder to complete transactions, to burn through unsold and unpopular stock, and to redirect customers back to their dot-com. If that’s you, and your Amazon seller account is currently being managed by your nephew, you’re doing it wrong.

The reality is that Amazon’s technology is the biggest opportunity in e-commerce right now. Brands that are leveraging it will reap the benefit of short-term sales growth and increase long-term overall brand equity.

Read the post by Netrush Digital Marketing Manager, Jordache Perozzo.

Outdoor Retailer Winter Market

Outdoor Retailer Winter Market

Our brand managers and partnership development teams ventured to Salt Lake City earlier for the first big event of the year — Outdoor Retailer Winter Show. Everyone enjoys the energy, the brands, and the direction that Outdoor Retailer is going.

Retail’s Big Show

Retails Big Show

Netrush CFO and President, Chris Marantette, spoke at Retail’s Big Show, a convention and expo that brings brands and business leaders together for 3 days of learning, sharing, and networking. As the flagship event of the National Retail Federation, Retail’s Big Show has built a reputation over the years as a premier event to showcase new technology, findings, and ideas that are driving the industry.

Alexa At CES

Alexa

Amazon’s virtual assistant, Alexa, the voice of Echo, had a big week at CES, the largest technology event of its kind, becoming the show’s unofficial winner according to the Wall Street Journal and Wired.

Snow… and lots of it!

Snow

January saw its fair share of inclement weather in the Pacific Northwest. The snowstorm that lasted from 1/11 to 1/12 was the largest in 20 years. Businesses between Portland and Vancouver had to shut down, public transport was scarce, and NetFlix viewership spiked.

Employee Spotlight: Digital Content Manager, Jeni Malone

Jenis Desk

At Netrush, we’re lucky to have a powerhouse at the helm of all things related to digital content for our brands. Meet Jeni Malone: digital content manager, Harry Potter superfan, creative multitasker. There are people you can rely on to be understanding, to listen, and to help. That’s Jeni in a nutshell.

Netrush and Ruffwear Announce Partnership

Ruffwear

Last month, we had the incredible honor of publicly announcing our partnership with Ruffwear, the leader in performance dog gear.

Like what you read? Keep up with the latest news by following us on Instagram or Twitter.