Insights

Monthly Recap: October 2016

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October is in the books, and what a month it has been. A lot has happened in a very short space of time. Fall has caused leaves to rain across streets of the Pacific Northwest. Halloween has come and gone. Christmas decorations adorn the aisles of local stores.

Before we get too focused on the end of year rush, we’re taking a moment to recap the biggest news, updates, and features of the past month.

AMAZON NEWS

On October 17, Apple filed a lawsuit against Mobile Star LLC for manufacturing and selling counterfeit Apple products to Amazon, and passing them off as genuine accessories. The suit was filed after Apple bought and tested over 100 chargers and accessories on Amazon and found that roughly 90% were fake.

In slightly related news, earlier this month Amazon announced an update to their customer reviews policy, saying it will “prohibit incentivized reviews unless they are facilitated through the Amazon Vine program.” This move will naturally benefit Amazon and its customers, but the biggest winner will be brands concerned with doing things the right way.

We live in an age of aggregated opinions. There’s no denying the organic boost that top rated products receive, if only because people recognize the time and effort it takes to review a product in the first place. There’s power in five-star ratings, which is why it’s so important that Amazon gets this right.

NETRUSH NEWS

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Chris Marantette and Brian Gonsalves, Netrush CFO and CEO, attended the Inc. 5000 Conference & Gala to receive the company’s award and spend a few days attending some powerful breakout sessions. The highlight, I’m told, was Tony Robbins getting a room full of suited execs up on their chairs, dancing and clapping, at the first sign of audience fatigue.

PSBJ Award

While Brian and Chris were in San Antonio, brand manager Shawn Fenton, took a drive up to Seattle where he received another award on the company’s behalf. Netrush was ranked number 40 in the Puget Sound Business Journal’s Top 100 Fastest Growing Private Companies list.

Netrush Heroes

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We gathered a handful of Netrush team members from Vancouver (WA) and Erlanger (KY) to ask about their current hero and what makes that person stand out. From family members to Game of Thrones characters, to app creators, sports icons, business and political figures, these are the wonderful and varied answers they gave.

APICS

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Netrush Director of Strategy, Raj Sapru, and Chief Operations Officer, Brian Birch, spoke to a sharp audience at the APICS monthly Professional Development Meeting in downtown Portland. The Netrush duo were invited to discuss our supply chain processes, how we’re adding value to our brand partners, and how this related to a broader global shift toward quicker delivery times.

Raj quickly followed this up by boarding a plane a few days later and joining a panel at the CRN (Council for Responsible Nutrition) Annual Symposium for the Dietary Supplement Industry.

Halloween

Halloween 2016

Finally, Halloween at Netrush is a pretty big deal. We like a competitive challenge among ourselves. This year, our numbers have grown considerably, but the enthusiasm of years gone by is still alive and well, as you can see below.

Congrats to Purnima Tronson (Graphic Design) on taking top honors for the second year running.