October was a busy thirty-one days for Netrush. We’ve wrapped up some of the most important and exciting moments from the month below.
THE NETRUSH SUMMIT
We kicked off October with the 2nd Annual Netrush Summit.
We launched the first summit last October with a simple idea: get leaders from a variety of categories to learn, share, and be inspired by one another. By speaking to executives from like-minded brands and discussing common issues and challenges, our partners gained confidence from hearing a variety of success stories.
This year, we’ve managed to gather stakeholders in our circle to deliver a more robust, insightful program that built on the first summit. Our goal was to bring both leaders and doers to the same table to deliver an event that allowed for the exchange of ideas, as well as to set the tone for an exciting time in e-commerce.
CHANNEL MASTERY PODCAST
Ryan Riggs, Netrush Director of Sports & Outdoors, was featured on Verde Strategy’s Channel Mastery Podcast.
Listen to the podcast here.
Ryan from Enzymedica visited the Netrush headquarters to meet with our teams and talk strategy.
Netrush attended Natural Products Association Northwest and listened to Dr. Michael Murray from Enzymedica give a presentation on detoxification.
Following our dedication to learning and growing, our digital marketing team attended Programmatic I/O during the final days of October. Featuring a host of industry leaders, Programmatic I/O is world largest conference focused on programmatic media and marketing.
A company-wide poll shows how the Netrush staff treat the holiday. Treat… get it?
Many Netrush employees came to work in full costume, including the Catalog team, who dressed as the characters from Clue.
AMAZON MONTHLY RECAP
In its Q3 report, Amazon reported subscription revenue had increased 59% Y/Y, the highest rate over the last seven quarters. From the beginning, Amazon has stuck to its core goal of being customer-obsessed and drives this by continually layering its subscription offerings with value-adds.
Things like greater product assortment, faster shipping, and video content, all exclusive to Prime members, were named as key growth drivers for the company’s subscriber base. Dovetailing off the subscription topic, one of the big announcements in October was Amazon Key.
For Prime subscribers, Amazon Key is the latest way to have packages delivered safely inside your homes. To unlock the service, Prime Members must download the Prime Key app, buy a smart lock, and have an Amazon Cloud Cam installed — this is used to send customers video of packages being delivered. The new in-home delivery offering initiative is being positioned as a way of clamping down on porch-side theft.
The value offered looks great optically, but the barriers to adoption will likely be the price tag (the In-Home Kit starts at $249.99) and safety concerns about letting unknown people into houses. These are not end-game barriers. The cost of innovating any service model is bearing the brunt of public reaction, especially in the early days of product launch.
Yes, the Cloud Cam is Alexa compatible.
New Markets: Pharmacy
Amazon has been approved to become a wholesale distributor from a number of state pharmaceutical boards, according to a review of public records. This has been one of the key markets people have been watching over the months. According to reporting from CNBC, only 1 in every 10 prescriptions is filled by mail order pharmacies, opening the industry to disruption. While reports show that Amazon has been given the green light in 12 states, the company is tight-lipped on a formal public response.