Insights

Nutrex Hawaii Selects Netrush to Amplify Its Presence on Amazon and Beyond

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Nutrex Hawaii, a leading manufacturer of premium natural supplements derived from Hawaiian microalgae, has announced its partnership with Netrush, an online retailer that helps impact-minded brands grow on Amazon and other e-commerce platforms.

Nutrex Hawaii is the brand behind Hawaiian Spirulina,® a nutrient-rich superfood supplement, and BioAstin® Hawaiian Astaxanthin,® which is a powerful antioxidant. Both products are #1 in their respective categories,* however the company knew there was untapped potential on Amazon and other online marketplaces.

“When we first started talking about working together, I was excited about Nutrex Hawaii’s unique farm-grown products that have numerous scientifically proven health benefits,” said Brian Gonsalves, CEO and founder of Netrush. “Nutrex Hawaii had been trying to tackle Amazon on their own and had built a loyal fan base. But we can see the opportunity to grow that fan base well beyond what it is today.”

Netrush will provide a full suite of services to Nutrex Hawaii, including catalog and inventory management, marketing and creative services, and supply chain and logistics services.

“We’re looking forward to working with Netrush,” said C.J. Hartmann, Sr. Director of Sales & Marketing at Cyanotech Corporation, the parent corporation for Nutrex Hawaii. “They have a strong team, solid infrastructure, and a track record of helping brands grow and increase shareholder value. Plus, they understand and share our value of ‘Ohana—to work not just as a team, but as a family.”

About Nutrex Hawaii
Nutrex Hawaii was founded in Kailua-Kona, Hawaii in 1990. Dr. Gerald Cysewski, the company’s founder, chose the pristine Kona Coast of Hawaii due to the pure, unpolluted, clean growing location with access to both 100% potable drinking water from the Big Island’s natural aquifer, and deep ocean water from a depth of 2,000 feet. Nutrex Hawaii has a 96-acre facility located in a BioSecure zone, free of all pesticides and herbicides. BioAstin®Hawaiian Astaxanthin®offers superior antioxidant activity which supports skin, eye, joint and immune health, as well as recovery from exercise.** Hawaiian Spirulina® is one of the most nutritious, concentrated whole foods that supports immunity and cardiovascular health as well as being a complete protein with essential and non-essential amino acids.** Nutrex Hawaii products are exclusively grown in Kona, Hawaii, USA and are certified gluten-free, vegan, kosher, halal, and Non-GMO Project Verified. Learn more at nutrex-hawaii.com and please follow us on Social Media (Facebook.com/NutrexHawaii), Twitter (@supernutrient) and Instagram (@HawaiianSpirulina and @BioAstin).

*Per SPINS data in the natural channel.
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

About Netrush
Netrush is an online retailer that partners with premium brands to provide the teams, technology, strategy, and infrastructure needed to thrive on Amazon and other e-commerce platforms. With headquarters in Vancouver, Washington, and processing facilities in Kentucky and Canada, Netrush provides a full suite of capabilities ranging from supply chain to creative services that make brands stand out across the shopping journey. For more information, visit netrush.com.