Prime Day Exceeds Expectations With $4.2B in Sales


Despite glitches and images of dogs plaguing the opening hours of Prime Day, Amazon was able to reclaim the event and, ultimately, blow expectations out of the water. According to estimates from Michael Pachter, a Wedbush Securities Inc. analyst, Prime Day brought in approximately $4.2B in sales, significantly higher than the expected $3.4B. This is in line with Amazon’s claim that Prime Day 2018 was “once again the biggest shopping event in Amazon history.”


Looking at the above graph, it appears almost as if Prime Day has jumped right over an extra year of growth. As Amazon continues to gain dominance, the retail giant approaches an unprecedented 50% of e-commerce market share — miles ahead of 2nd place eBay’s 6.6%.


Data from Axios


According to an official press release, Amazon devices, Amazon-integrated TVs, and the Instant Pot Multicooker (Prime Day’s favorite kitchen appliance) were among the best sellers. The retail giant also claimed to have “welcomed more new Prime members on July 16 than any previous day in Amazon history,” and saw a record number of sales placed via Alexa, according to Brian Roemmele via TechCrunch.