Prime Day Hangover: 2019 by the Numbers


The frenzy is over. The deals have expired. The boxes are opened. Amazon isn’t obligated to report single day figures but we all knew Prime Day 2019 was going to be huge. Let’s take a look at just how big it was by running the numbers.

7.16 Billion

With a capital B. $7.16B is what sales figure analysts are estimating from the two day event. Up from $4.19 billion last year, a 71% growth increase. Dang, Amazon. This figure also exceeded industry experts’ initial projections of $6 billion.

175 Million

Amazon sold 175 million items on Prime Day to its members this year, compared to 100 million products in 2018. Top sellers worldwide were Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote. In the U.S. top products sold were the LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health + Ancestry kits.

2 Billion

More eyeballs = more sales. Amazon third-party sellers sold more than $2 billion over the 48-hour spend fest. This is now the largest shopping event in Amazon history for third-party sellers. The massive increase in web traffic on Prime Day benefits all sellers, not just those spending money on ads and deals.

48 Hours

Amazon extended the shopping time from 36 to 48 hours, which is the leading driver in the record level of sales this year. Extended hours mean more shoppers are able to take advantage of deals that began almost a week before Prime Day even started.

136 Minutes

The run time of Amazon’s first concert, featuring Taylor Swift, SZA, Dua Lipa, and Becky G. While exact figures are unconfirmed, Amazon contends millions of people live streamed the event, and is still available to view for Prime members.

105 Million

The current number of Prime members, up 10 million from last year. That’s a huge new audience Amazon can access. Think deals, promotions, and new offers.


As in the number of countries that participated in Prime Day, meaning the global reach has now doubled since the first Prime Day five years ago.


Lunchboxes alone were purchased. If you lined these up on the sidewalk, they’d go for nearly 10 miles. Prime members also bought over 200,000 televisions, 300,000 headphones, 350,000 luxury beauty products, and one million toys.

All this adds up to the biggest Prime Day in Amazon’s history, beating previous Cyber Monday and Black Friday sales events combined.