Originally published on Outdoor Industry.
VANCOUVER, WA – Swiftwick, a leading athletic performance sock company, announced its partnership with Netrush, a retailer-agency hybrid that manages brand and customer experience strategies on the Amazon marketplace.
In working with Netrush, Swiftwick will focus on serving the growing base of consumers that use Amazon to discover new brands, compare features, and shop for the best options that suit their individual needs. Swiftwick supports athletes across a variety of activities with socks featuring Contoured Compression® Fit and Fiber First™ Moisture Wicking.
“We view Amazon as a marketing platform and a place where new consumers can discover our brand and learn about our products,” said Swiftwick President, Chuck Smith. “Netrush’s unique approach to brand and content management aligns with this strategy. Our shared goal is to grow the brand’s reach overall and not simply shift sales from one channel to another.”
Netrush optimizes content, product selection, and digital marketing opportunities to deliver great customer experiences on Amazon. “Our goals with Swiftwick center around visibility, service, and speed of delivery,” said Netrush CEO, Brian Gonsalves. “Swiftwick is really invested in its customers and the integrity of their products. This model is what makes Amazon an exciting platform for brands who want quick feedback and long-term results for their efforts.”
Netrush and Swiftwick will attend the Outdoor Retailer Summer Market on July 26 – 29.
You can find out more about their partnership or contact Netrush here.
Swiftwick is a leading performance sock company founded in 2008. Swiftwick empowers life’s adventures through thoughtful design, superior craftsmanship, and a continuous passion to help others do what moves them. All Swiftwick socks are made in the USA and are crafted with Contoured Compression® Fit and Fiber First™ Moisture Wicking. Every sock is backed by their Best Sock You Will Ever Wear Guarantee. Swiftwick is headquartered in Brentwood, Tennessee.
Netrush is a digital retailer that actively manages leading brands on the Amazon platform. Netrush teams provide long-term solutions that sustain a brand’s health and drive growth on the Amazon marketplace through optimized content, marketing, design, supply chain management, and premium packaging.