Target Offering Same-day Delivery to Compete with Amazon


Last December, Target announced plans to purchase Shipt, a same-day grocery delivery startup, for $550 million. Fast forward to today, and Target has rolled out same-day delivery, along with “Drive Up” curbside pickup, at over half of their stores. According to CNBC, Target is on track to meet their goal of having Shipt services available at the majority of their locations by the 2018 holiday season.

Starting this week, Target will be using Chicago as their forerunner, which will be the first US city to have four new delivery and pickup options: same-day delivery, Drive Up, Target Restock, and fulfilling orders from within their public stores. These offerings will give Target a robust suite of competitive services against Amazon, which currently offers 2-day shipping, and with its acquisition of Whole Foods, may be utilizing brick-and-mortar locations as fulfillment centers soon.