Insights

Weekend Wrap-Up – Whole Foods, FreeTime, and International Expansion

WEEKLY-WRAPUP-YELLOW

Amazon Prime launches in Australia

After a slow launch, Australians will soon be gaining access to Amazon Prime. The service will be significantly less expensive than in the US, coming in at A$59, or around US$45, for a one-year subscription. The Australian version of the service offers many of the same benefits, although it has a less extensive product range and cannot offer users same-day or next-day shipping. This move signals Amazon’s ongoing efforts to achieve international dominance.

View the full list of Amazon Prime Australia benefits here.

Whole Foods discounts for Prime members to be nationwide

Starting June 27, Amazon will be offering Prime members “10 percent off hundreds of sale items and deep discounts on select popular products” at Whole Foods Markets across the US. Shoppers will also save on grocery delivery through Prime Now. To use a Prime account in-store, customers will need to use the Whole Foods Market app on their smartphone at checkout. Amazon’s push to integrate Whole Foods with their core marketplace shows their continued dedication to both e-commerce and brick-and-mortar dominance, as well as influence in the CPG and grocery industries.

View the press release here. View Prime member savings here.

Will Amazon take over grocery? There are conflicting opinions

In an article featured in Forbes titled Amazon Will Win The Grocery Wars. Here’s Why, author Brittain Ladd outlines 10 predictions explaining why Amazon will take over the grocery space. While Ladd is focused on the theoretical, author Hayley Peterson reports on the practical in a Business Insider article titled I finally tried Amazon’s free, two-hour Whole Foods delivery, and I was shocked to discover it isn’t free, weighing the pros and cons of the service. So, will Amazon “win the grocery war”? Read both articles and decide for yourself.

Amazon’s entertainment service for children, FreeTime, comes to iOS

Amazon wants kids to meet Alexa early in life. With the launch of Echo Dot Kids Edition in April, Amazon pushed FreeTime, their kid-friendly entertainment and learning service, by including a one-year subscription with the device. Now, FreeTime is available on iOS, so toddlers can be engulfed in the Amazon ecosystem anywhere they go.

Amazon is the 4th largest advertiser in the US

According to AdAge, “Amazon ranked as the nation’s fourth-largest advertiser in 2017, up from No. 8 in 2016 and No. 70 in 2010. Amazon last year spent an estimated $3.4 billion on U.S. advertising and promotions, up 28 percent.” This doesn’t appear to include third-party sellers and brands buying advertising on the Amazon Marketplace.