2023 CAMPING & OUTDOORS SHOPPER INSIGHTS REPORT

Retail continues to evolve at a rapid pace, requiring Brandrunners and other business leaders to not only manage whatʼs happening but see around the corner and set their organizations up for future success.

Much of todayʼs business complexity comes from a softening growth environment and challenging margins—as a function of softer growth as well as pressures such as rising customer acquisition costs. In response, brands are looking to preserve customer retention and capture incremental growth opportunities in profitable ways.

When Netrush aims to see around the corner, we believe some of todayʼs dynamics such as rising customer acquisition costs and retention challenges will persist and become even more prevalent. The low barriers to entry and, increasingly, the pay-to-play models of modern commerce mean that competition for new-to-brand customers is only getting fiercer. It also means switching costs are only getting lower for the customer, which is why retention is increasingly challenging. 

We believe the answers for both today and tomorrow lay in the understanding and nurturing of your highest-value and most loyal customers. The consumer survey data can be a great starting point to better understand your customer. It is even better when that data is narrowly focused on the Camping & Outdoors category and allows you to drill down into the most compelling cohorts. In todayʼs environment of consumer spending pullback, these will be your stickiest customers.