Doing a billion dollars as an Amazon FBA seller is not the biggest challenge in the world. Doing it sustainably and while maintaining profitability is.
At its best, this can be an opportunity, even for premium brands, to increase access and open new price points for consumers with reformulated but safe alternatives.
Amazon has become the elephant in the room for brands that haven’t figured out how to make it work for their business.
Here’s a hint: it starts with taking full control of their Amazon presence.
Brands need to have an e-commerce strategy before understanding how e-commerce can support their sustainability efforts.