Interview: All Things Retail Media with Stratably’s Russ Dieringer

How can consumer brands best navigate and capitalize on the proliferation of retail media across the digital ecosystem? That was among the many questions I recently asked Russ Dieringer, founder of ecommerce research firm Stratably.

Watch the full interview (below) to get Dieringer’s thoughts on everything from why it’s so important to establish clear goals for retail media to how to lay a solid foundation for the future of retail media. The industry expert also shares new, thought-provoking perspectives you’re unlikely to find anywhere else, allowing Brandrunners and other ecommerce leaders to push the boundaries of how their organizations’ think about and approach retail media.

Netrush works with more than 750 brands to optimize their retail media spend. Want to save 25% on your customer acquisition cost? Contact Netrush and let's get started.

Key Topics Discussed

2:47 - Defining retail media and its importance

6:00 - Have an end goal in mind

6:56 - Silos are holding consumer brands back

11:39 - Have we reached paid placement saturation?

17:10 - Funding and allocating retail media spend

19:12 - Do the rich just get richer?

20:58 - Considering lifetime value

22:46 - How to become more strategic with retail media

25:55 - The skills your organization needs for retail media

31:52 - Hiring, outsourcing, and upskilling for retail media

39:17 - Rethinking prerequisites for retail media investments

42:14 - Are consumers OK with this?

44:18 - Key questions for the Brandrunner to check their progress on retail media

47:06 - Why a test-and-learn mindset is critical

About Russ DIERINGER

As algorithms eat the world, Russ Dieringer, Founder of Stratably, recognized this as a truly disruptive moment, creating a unique set of conditions in which the future of today’s consumer brands depends on how well they adopt to a new digital reality. He founded Stratably to make this a defining moment for digital commerce professionals that must lead their organizations through this change.

By creating proprietary research, data and thought leadership, Russ is focused on driving conviction and igniting new possibilities inside companies that want to thrive for the next 100 years. Passionate about studying the market, understanding how the retail value chain is reorienting itself and inspired by those leading ecommerce initiatives, Russ can often be found enthusiastically discussing how lucky we are to be working in the digital commerce industry. Connect with Russ

About Stratably

Digital commerce is growing 10x the rate of brick and mortar, yet 95% of the organization knows very little about how it works and where it’s headed. Stratably fixes this pain point with a subscription service that delivers impactful, practical and easy-to-digest research to smart enterprises and ambitious individuals on a weekly basis. The ideas spread like wildfire throughout the organization, helping spark new ideas and the conviction needed to pursue them. Learn more


WRITTEN BY CLAIRE MCBRIDE

Claire McBride leads Research Insights, and Education for Netrush. Claire’s entire career has been centered in the consumer and retail space, spending the last five years helping brands grow and optimize their ecommerce businesses through written research, events, share group discussions and one-on-one consulting.

Connect with Claire.

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