Interview: Metrics & Mentalities with Netrush COO Dan Pearce
Lessons on operational efficiency and customer centricity for the Health & Wellness Brandrunner
The world of modern commerce is fast-paced and ever-changing—which often means the status quo is no longer enough to drive brands’ growth. Just ask Netrush COO and Health & Wellness expert Dan Pearce, who was kind enough to sit down with me recently and talk about what natural products brands in particular can and should do to take advantage of this new reality.
Watch the full interview (below) to hear why it’s important to shift focus to new key metrics and mentalities, including why Brandrunners and business leaders need to “prosecute assumptions,” why it’s time to rethink the role and impact of Amazon, and everything else that’s involved in priming your organization for your next wave of growth in modern commerce.
The Netrush team has a combined 120-plus years of experience in the Health & Wellness industry. We bring that experience and passion to work every day, partnering with natural products brands to help accelerate their ecommerce businesses. Want to learn more? Contact Netrush and let's get started.
KEY TOPICS DISCUSSED
1:00 - Background on Pearce, Netrush’s COO and head of Health & Wellness
6:21 - Macroeconomic: the potential impact on consumer demand in Health & Wellness
10:21 - Navigating a challenged supply chain
14:55 - Most important watch-outs for profitability
16:35 - Opportunities for thoughtful packaging
19:06 - Tell your story and build true connections with your customers
21:46 - Prosecuting assumptions
22:52 - Place your inventory where it can improve the most lives
24:54 - Digital transformation journey in Health & Wellness
28:28 - The role of ecommerce and omnichannel
29:57 - The next stage of digital transformation
31:14 - Beyond channel, it’s all about the consumer
32:30 - Is buybox an Amazon issue?
33:10 - Understanding the customer journey
34:14 - The ONE metric for Health & Wellness teams
37:20 - Sales are a result of actions
42:17 - How Netrush works with brands to help improve more lives
ABOUT Dan PEarce
Dan has more than 27 years of experience in the Natural Products industry ranging from pre-revenue startups to billion-dollar organizations. Prior to joining Netrush, he was Chief Sales Officer at Country Life Vitamins. Dan has also consulted and/or worked with GNC, MegaFood, Vitacost, The Vitamin Shoppe, Muscle Milk, Garden of Life, Pharmavite, and more. He is experienced throughout the supply and value chain, from ideation and product development to sourcing, sales and marketing, and retail operations. Connect with Dan on LinkedIn.
about the authorClaire McBride leads Research, Insights and Education for Netrush. Claire’s entire career has been centered in the consumer and retail space, spending the last five years helping brands grow and optimize their ecommerce businesses through written research, events, share group discussions and one-on-one consulting. Connect with Claire on LinkedIn.
