ACCELERATING THE BRANDRUNNER™
NATURAL PRODUCTS
Priming Brandrunners™ for a year of growth in the Natural Product Industry
4/5/22AT THE STARTING LINE:
Level-Setting Data for the Natural Products Brandrunner™
Brandrunners are always on the go, with most days feeling like an all-out sprint. But before heading out for a run or a race, it can be helpful to pause and get familiar with the terrain, the weather, the other runners.
That’s why we’re kicking off our content series with an Amazon snapshot of one of the most important categories to the natural products industry - Vitamins, Minerals & Supplements. This report provides level-setting data for a smarter run, including category size estimates, market share data by brand, consumer search trends, and more. The data can be used to help Brandrunners make smarter decisions across assortment, innovation, creative, SEO and SEM, and more.
4/19/22LEANING IN:
10 Natural Product Trends for Brandrunners™ to Lean Into
This report covers 10 key trends for natural products Brandrunners™ to lean into, spanning product, branding, and creative attributes.
While there is no shortage of fads and shiny objects in the natural products industry, we believe the leading Brandrunners stay focused on their own course and pursue growth by leaning into sustainable trends centered around the brand’s underlying mission, core differentiators, and specific customers. Thus, this report includes trends that we believe will be long-lasting, and we encourage Brandrunners to identify opportunities based on strategic alignment between the trends and the brand.
4/27/22TAKING THE LEAD:
Defining Digital Excellence and the Path to Get There | WEBINAR!
In the content series' finale webinar, we introduced a Maturity Model for modern commerce, sharing the elements of a best-in-class ecommerce business.
Brands looking to accelerate their customer strategy can benchmark themselves against the model and identify opportunities to work towards digital excellence across eight important modules spanning digital strategy, advertising & acquisition, content, supply chain, and more.
Get to know your customer with Rose Hamilton of Compass Rose Ventures
In this interview, CPG and ecommerce expert, Rose Hamilton, shares her best tactics and techniques to help natural products brands scale their businesses in a way that’s strategic and customer-centric. If you’re a Brandrunner™ wanting to better understand your end consumer and connect with them in a way that makes them sticky customers, this interview is for you!
Shawn Fenton of Natural Factors shares tactics for data-driven decisions, off-Amazon marketing, and more
Netrush’s Raj Sapru sat down with Natural Factors’ ecommerce leader, Shawn Fenton, who shared many of the tactics Natural Factors has deployed to fuel its growth on Amazon and beyond. From internal resourcing strategies, to data-driven decision-making, to off-Amazon marketing, and more, there’s bound to be something in here for every Brandrunner to take back into their own businesses.
Life of a Brandrunner™
What it Takes to be a Brandrunner™ in the Natural Products Space
Gary Kazmer is a Brandrunner™ for Enzymedica. Gary’s interview with Netrush’s Chief Strategy Officer, Raj Sapru, brings to life the Brandrunner day-to-day and shares the skills and qualities that are required of the role.
This is a great read for current Brandrunners, senior leaders that support Brandrunners, and anyone else with aspirations or curiosities on this important, emerging role.
The Netrush Take on Natural
Netrush Natural Products Experts Share their Viewpoints on the Industry
I had fun catching up with Netrush’s natural products experts at Expo West. Brian Gonsalves, Brittney Weissenbuehler, and Robert Principe shared their Expo West experiences as well as their thoughts on how the industry is shifting, how consumers are shopping in this space, and what brands need to keep in mind to stay ahead of the curve.
Interview with Robert Craven
Learnings from 20 Years in the Natural Products Industry
In this interview, industry thought leader Robert Craven (of Findaway Adventures) shares his perspective on the foundational pillars of the industry, as well as the meaningful change that has occurred over the last 20 years and his advice for how brands can navigate through it all.
Questions on the series?
Reach out to: insights@netrush.com