2023 HEALTH & WELLNESS SHOPPER INSIGHTS REPORT

WANT TO GET TO KNOW YOUR CUSTOMER BETTER?

DOWNLOAD OUR INSIGHTS FROM SURVEYING 500 AMAZON health & wellness shoppers

Shopper insights to power your customer-centric strategy, drive customer loyalty, and grow customer lifetime value

ABOUT THE STUDY

Retail continues to evolve at a rapid pace, requiring Brandrunners and other business leaders to manage today’s complexity while also seeing around the corner and setting their organizations up for future success.

Today, we’re in a slower-growth period compared to the massive growth that came with the COVID-19 pandemic. Brands are also facing rising customer acquisition costs and retention challenges that we believe will persist and become even more prevalent in the future.

So what’s a brand to do? We believe the answers for both today and tomorrow lay in the understanding and nurturing of your highest-value and most loyal customers.

These will be your stickiest customers today, in the face of broad-based consumer spending pullback. As customer acquisition costs continue to rise into the future, your most loyal customers with the highest lifetime value will be your most profitable customers. These customers are also the ones most likely to refer your brand to others, offering new-to-brand growth that is less expensive and less competitive.

Our 2023 Health & Wellness Shopper Insights Report shares insight into who these customers are, what grows and erodes their brand loyalty, how they shop, and so much more.

Pair these insights with your own first-party data and apply across your business—growing your customer base and customer lifetime value as a result.