Interview: All Things Retail Media with Stratably’s Russ Dieringer
How can consumer brands best navigate and capitalize on the proliferation of retail media across the digital ecosystem? That was among the many questions I recently asked Russ Dieringer, founder of ecommerce research firm Stratably.
Watch the full interview (below) to get Dieringer’s thoughts on everything from why it’s so important to establish clear goals for retail media to how to lay a solid foundation for the future of retail media. The industry expert also shares new, thought-provoking perspectives you’re unlikely to find anywhere else, allowing Brandrunners and other ecommerce leaders to push the boundaries of how their organizations’ think about and approach retail media.
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Key Topics Discussed
2:47 - Defining retail media and its importance
6:00 - Have an end goal in mind
6:56 - Silos are holding consumer brands back
11:39 - Have we reached paid placement saturation?
17:10 - Funding and allocating retail media spend
19:12 - Do the rich just get richer?
20:58 - Considering lifetime value
22:46 - How to become more strategic with retail media
25:55 - The skills your organization needs for retail media
31:52 - Hiring, outsourcing, and upskilling for retail media
39:17 - Rethinking prerequisites for retail media investments
42:14 - Are consumers OK with this?
44:18 - Key questions for the Brandrunner to check their progress on retail media
47:06 - Why a test-and-learn mindset is critical
About Russ DIERINGER
As algorithms eat the world, Russ Dieringer, Founder of Stratably, recognized this as a truly disruptive moment, creating a unique set of conditions in which the future of today’s consumer brands depends on how well they adopt to a new digital reality. He founded Stratably to make this a defining moment for digital commerce professionals that must lead their organizations through this change.
By creating proprietary research, data and thought leadership, Russ is focused on driving conviction and igniting new possibilities inside companies that want to thrive for the next 100 years. Passionate about studying the market, understanding how the retail value chain is reorienting itself and inspired by those leading ecommerce initiatives, Russ can often be found enthusiastically discussing how lucky we are to be working in the digital commerce industry. Connect with Russ
About Stratably
Digital commerce is growing 10x the rate of brick and mortar, yet 95% of the organization knows very little about how it works and where it’s headed. Stratably fixes this pain point with a subscription service that delivers impactful, practical and easy-to-digest research to smart enterprises and ambitious individuals on a weekly basis. The ideas spread like wildfire throughout the organization, helping spark new ideas and the conviction needed to pursue them. Learn more
WRITTEN BY CLAIRE MCBRIDEClaire McBride leads Research Insights, and Education for Netrush. Claire’s entire career has been centered in the consumer and retail space, spending the last five years helping brands grow and optimize their ecommerce businesses through written research, events, share group discussions and one-on-one consulting.
