Enzymedica
How To Create A Potent Catalyst For Customer Conversion
The Situation
Enzymedica provides a full line of digestive enzymes for customers across the spectrum—from people needing an occasional, gentle solution to those who need maximum-strength support. However, from a shopper perspective, many of those products looked nearly identical on Amazon, making it challenging to know which formula would meet their needs.
The Netrush Approach
Our team developed an eCommerce strategy to help the customer choose by clearly differentiating Enzymedica’s digestive products. We fully redesigned the listing images and A+ content, added lifestyle imagery to clearly demonstrate which digestive problems each product would solve, and optimized the copy for organic search.
The Results:
LISTING TRAFFIC
27%
YEAR-OVER-YEAR
CONVERSION RATE
3.4%
YEAR-OVER-YEAR
SUBSCRIBE & SAVE
14%
YEAR-OVER-YEAR
ADDITIONAL SALES
70k
OVER 3 MONTHS
“We captured 25K new-to-brand customers in a single quarter. ”
— Gary Kazmer, Vice President of Digital, Enzymedica
About Enzymedica
Enzymedica joined Netrush as a brand partner in 2014. Enzymedica is a Florida-based, natural digestive health company that sells to over 30,000 stores worldwide and online. Its top-selling enzyme brand is No. 1 in America. The company has received more than 50 industry awards including multiple Better Nutrition Magazine’s People’s Choice Awards, many Best of Supplements Awards, and numerous VITY and Nexty Awards.
