Host Defense
How To Capture Market Share In A Crowded Category
THE SITUATION
Host Defense was cultivating high-quality, mushroom supplements long before fungi became a consumer health craze. But when the company was ready to expand their product line into powdered mushroom supplements, they found themselves in a market crowded with competitors offering similar, well-established products.
The Netrush Approach
Launching products against well-established brands requires an aggressive eCommerce marketing strategy that creates buzz in the right places. To be successful, Host Defense would need to accomplish two things: Coax customers away from the competition and appeal to shoppers that haven’t settled on a brand. Our team used the power of dynamic DSP targeting to reach the competition’s customer base and attracted new customers with display and sponsored ad campaigns.
The Results:
CONVERSION RATE
14%
THE FIRST 90 DAYS
NEW CUSTOMERS
57%
ON AMAZON
RANKED IN AMAZONS
#1
MUSHROOM SUPPLEMENTS
About Host Defense
Host Defense® Mushrooms™ has been a Netrush brand partner since 2015. They are the #1 best-selling mushroom supplement brand in the U.S. Their mission is to explore, study, preserve, and spread knowledge about the use of fungi for helping bees, trees, people, and the planet.
