Leatherman
How To Wrangle An International Mess Into A Well-Run Success
The Situation
Leatherman dominates the market for multi-tools and is a household name in the US. But their international success was being held back by a messy, indirect relationship with Amazon. The European marketplace was like the Wild West with hundreds of sellers who were creating dozens of inconsistent, disorganized listings and creating an out-of-control pricing situation. No one was protecting the integrity of the brand.
The Netrush Approach
Our team set to work on overhauling Leatherman’s international business, approaching the mess from several angles. We methodically sifted through the chaos, helping Leatherman form a brand protection strategy to track down unauthorized sellers in the EU to regain control of their brand and pricing. We completely re-organized their catalog so customers could find their products easily and we tailored their listing content for local markets, ensuring accurate translations in each language.
The Results:
6
MARKETPLACES
SELLERS FROM
300+
TO JUST 32
32
COUNTRIES &
TERRITORIES
MONTHLY SALES
x100
YEAR-OVER-YEAR
“We’ve really cleaned up our distribution on Amazon, and Netrush was key to getting that done. We collaborated often with Netrush on how best to represent our brand on the platform.”
— Steve Siebers, Marketplace Platform Manager, Leatherman
About Leatherman
Leatherman has been a Netrush brand partner since 2016. From their factory in Portland, Oregon, Leatherman is committed to making the best multipurpose products to help people solve expected and unexpected problems in everyday life. Their journey started more than 37 years ago with the world’s first pliers-based multi-tool built by founder, Tim Leatherman.
