Web_Benchmade

Protect your brand’s integrity

Our teams offer support with MAP policy enforcement by providing violation prioritization, impact analysis, and strategic planning.

  • Unauthorized seller and gray market strategy development
  • Evaluation of existing agreements and direction on internet authorization policy best practices
  • MAP policy and violation monitoring
  • Amazon Brand Registry support, catalog management, and guidance

Brand Protection is a part of our Retail Readiness on Amazon process.

Planning and strategy

To ensure brand integrity, a brand protection strategy needs to be in place. We advise and create plans for our partners, regularly audit and identify gray market sellers, and help resolve any issues that occur.

Policy violation and MAP monitoring

We provide the insight you need and give you the roadmap to take action against MAP violations on Amazon, helping your performance and brand integrity across all retailers.

Brand registry management

We offer complete Amazon Brand Registry support, giving your brand even greater control of how you’re represented on the Amazon marketplace.

FAQ

How do I protect my brand on Amazon?

This is one of the most common questions we hear from brands, and it’s not a simple answer. Third-party sellers make up over half of all sales on the marketplace, and they don’t always adhere to brand standards and MAP policies. When that happens, brands can take action — both at the distribution level and on the marketplace — to protect their brand.

 

For more, read our Control is a Choice article.

Case studies

Peet_website

Netrush introduced and coached PEET Dryer into a successful Brand Protection program which has literally saved our 50-year old brand and now made it the strongest brand in the market for our product channels.

Andy Kennelly, VP Sales & Marketing

Let’s talk about maximizing your potential on Amazon

We’ll connect you with one of our strategists.